5 Ways to Generate a Quality List of Leads

By Paul

Tried and tested lead-gen strategies that work


Consumer behaviour has changed significantly in only a few years, and marketers must keep up to stay in the game. Consumer demands have transformed the way the purchase cycle is navigated today. The traditional ‘funnel’ is no longer the only way to look ...

11 Aug 2017 06:27 PM - Comment(s)

5 Growth Hacks for First-Time Entrepreneurs

By Paul

Use These Strategies to Grow Your Business


With a robust set of unconventional marketing strategies, you can push your business to the next level by generating better revenues, getting more customers, and staying ahead of competition easily. These strategies, or growth hacks, help your business creat...

11 Aug 2017 09:37 AM - Comment(s)

OUR COMMENTARY ON ZOHO's  NEW 2017 CRM UPGRADES

By Paul

Introduction


Zoho has just announced a raft of new CRM functionality (the full report can be found here). This is the first upgrade since the new user interface was rolled out 7 months ago. To help you make sense of this, here is Bernard McLeod's (a Zoho Partner and Prodigm Associate) take on what yo...

11 Apr 2017 12:54 PM - Comment(s)

What you don't know can hurt your business​

By Paul

As consultants who implements CRM and associated cloud-based software for small and medium-sized business, we are often involved in identifying and helping them embrace opportunities to revolutionize their business.


It ain't what you don't know that gets you into trouble. It's what you know for sure ...

22 Mar 2017 11:59 AM - Comment(s)