By: Heather | August 11, 2017

Tried-and-tested lead-gen strategies that truly work.

Consumer behaviour has changed significantly in only a few years, and marketers must keep up to stay in the game. Consumer demands have transformed the way the purchase cycle is navigated today. The traditional ‘funnel’ is no longer the only way to look at things. This has made it imperative for marketers to review their lead-gen strategies and make them more current and effe...

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By: Heather | August 11, 2017

Now that you have successfully launched your business, use these strategies to kick start your revenues.

With a robust set of unconventional marketing strategies, you can push your business to the next level by generating better revenues, getting more customers, and staying ahead of competition easily. These strategies, or growth hacks, help your business create a strong foothold for itself right at the start, ensuring its sustained g...

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By: Heather | July 17, 2017

4 compelling reasons why existing customers are a more lucrative target group than new customers.

By: Heather | July 14, 2017

Five effective strategies to eliminate leads that are unlikely to turn into clients

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