Integrate Your Apps with Zoho Flow

By Paul

Integrate your apps with Zoho Flow to automate your business processes without any coding.
20 Sep 2018 09:25 AM - Comment(s)

Automated Sales and Marketing

By Paul

The Best Small Business Strategy


Small businesses have it hard. You are low on manpower and resources, low on budgets, and still need to compete with larger, more established organizations. Losing even a single client can hurt you as a small business. Faced with the dilemma of whether to spend more f...

06 Nov 2017 11:00 AM - Comment(s)

Everybody Wins - Helping Your Salespeople Perform

By Paul

Sales is the cornerstone of every business. 


If we’re not selling, money isn’t coming in, and if money isn’t coming in, there is no business. While holding salespeople accountable is fair, are we as businesses doing everything we can to help them get to their goals? 


Here are some ways in wh...
03 Nov 2017 12:14 AM - Comment(s)

More Improvements from Zoho Writer

By Paul

ust when you thought Zoho Writer couldn't get any better (i.e the bulked up mail carrier, it's integration with WordPress and the new iOS and Android apps), it does. Zoho just announced two additional document formatting options to help make Writer adapt better to the way you work. Here is a summary...

03 Nov 2017 12:10 AM - Comment(s)

5 Ways to Generate a Quality List of Leads

By Paul

Tried and tested lead-gen strategies that work


Consumer behaviour has changed significantly in only a few years, and marketers must keep up to stay in the game. Consumer demands have transformed the way the purchase cycle is navigated today. The traditional ‘funnel’ is no longer the only way to look ...

11 Aug 2017 06:27 PM - Comment(s)

5 Growth Hacks for First-Time Entrepreneurs

By Paul

Use These Strategies to Grow Your Business


With a robust set of unconventional marketing strategies, you can push your business to the next level by generating better revenues, getting more customers, and staying ahead of competition easily. These strategies, or growth hacks, help your business creat...

11 Aug 2017 09:37 AM - Comment(s)

Resell, Don’t Sell!

By Paul


Four compelling reasons why existing customers are a more lucrative target group than new customers

What is the biggest strength of a marketer? Without a doubt, it’s the ability to understand the needs of a prospective customer and fulfill them seamlessly. As a good marketer then you likely have...
17 Jul 2017 11:22 AM - Comment(s)

Could I lose them quicker?

By Paul

Five effective strategies to eliminate leads that are unlikely to turn into clients


Most of it is sand and rocks, the rest of it is pure gold”

Has your team been chasing leads endlessly, spending hours meeting with different people, but unable to convert them into customers? While your first instinct...

14 Jul 2017 04:09 PM - Comment(s)

OUR COMMENTARY ON ZOHO's  NEW 2017 CRM UPGRADES

By Paul

Introduction


Zoho has just announced a raft of new CRM functionality (the full report can be found here). This is the first upgrade since the new user interface was rolled out 7 months ago. To help you make sense of this, here is Bernard McLeod's (a Zoho Partner and Prodigm Associate) take on what yo...

11 Apr 2017 12:54 PM - Comment(s)

What you don't know can hurt your business​

By Paul

As consultants who implements CRM and associated cloud-based software for small and medium-sized business, we are often involved in identifying and helping them embrace opportunities to revolutionize their business.


It ain't what you don't know that gets you into trouble. It's what you know for sure ...

22 Mar 2017 11:59 AM - Comment(s)