Prodigm - Blog #What can I do with a CRMProdigm - Blog #What can I do with a CRMhttps://www.prodigm.ca/blogs/tag/What-can-I-do-with-a-CRMFri, 01 May 2026 08:40:21 -0700http://zoho.com/sites/<![CDATA[Zoho Best Practice Guide: Sales]]>https://www.prodigm.ca/blogs/post/Best-Practices-SalesThe Prodigm "Best Practice" series of blogs is designed to help you use your Zoho system to achieve your business goals. Finding and developing qualified leads is an expensive business process. Here's how to make sure your sales investment is spent as effectively as possible.]]>

Integrating Sales Process with CRM to work smarter, not harder

The Prodigm "Best Practice" series of blogs is designed to help you use your Zoho system to achieve your business goals.

    • Are you losing sales opportunities because your sales people don't follow up at the right time? 
    • Do your sales people only concentrate on the bottom end of the funnel and neglect the top? 
    • Do you have a guided qualification system that you can rely on to be followed?


    Finding and developing qualified leads is an expensive business process. Here's how to make sure your sales investment is spent as effectively as possible.

A Lead is someone who you have not Initially Qualified. That means you are not sure if they "Fit" your customer profile.

​
​In Zoho, a Lead can be stored in the Lead module or if, for example, you met someone at a business show, and had a really good qualifying conversation, you may create them directly in the Contacts module. 


You would then create a Task associated with that Contact, to urgently complete the Initial Qualification process. See best practices on Task Management for more details.

An Inbound Lead reaches out to you. They put their hand up! 

Inbound leads happen from a chance meeting, a website visitor, networking, phone call, website chat or web form inquiry. Treat them like an ice cream, melting in the sun. 

These are people who have have heard about your company or product and are interested.

Initially Qualify them fast, TODAY, THIS MINUTE! Do it before they melt away. These are people who are expecting to hear from you pronto!

An outbound Lead is someone you reach out to. You may never have met them and you may not know all that much about them.


An Outbound lead means that you have acquired the lead contact information, for example from a list of attendees at a trade show. They are not expecting your call or email so they need a different automated qualification strategy, perhaps one that encourages them to “put their hand up” in response to your email campaign for example. However be cautious to seek permission beforehand to send emails or you can run into Privacy and Spam Concerns.

Once you have permission, Lead scoring is a useful way to pre-qualify an outbound lead - do they open your email? Click through from your email to a landing page? Spend time on your website? - all “scorable” actions. Use the CRM linked with Zoho Campaigns to perform outbound qualification and engagement. Also you can optionally use Zoho Social to engage to the Outbound Lead group.

If your Lead is initially qualified and ready to engage:


A successfully Qualified lead next step involves using sales resources, (For example setting up a meeting or presentation).


Immediately convert the Lead to create a Deal during Lead Conversion, to track your success.



If your Lead is initially qualified but not ready:


If the Qualification process identifies a future sales opportunity, that implies staying in touch until they are ready to buy your product.

  • Convert the Lead to a Contact and Account.
  • Add the Contact to an automated email strategy by assigning a Tag or Campaign and creating a follow-up task to call them regularly or send a personal email. 
  • If they then become actively interested, Create a Deal record at that time.

If your Lead is initially qualified but is unlikely to buy your product: 

  • Note why. 
  • Convert the Lead to a Contact and Account but do not create a Deal record. 
Once you have Initially qualified a Lead and immediate sales action is required, a Deal record can be created from the Lead by pressing the Convert button or added from a Contact record (Deal option on the left column). 

In the "What is a Lead" section there is a description of Initial Lead qualification. That qualification is required to ensure that precious sales time is not wasted on prospects who will never buy from your company. Once that "Triage" is completed: (Immediate action, Future prospect, Not a prospect), Then in-depth engaged qualification begins for the "Immediate Action" group. 


Once the In-depth qualification questions, demonstrations and needs analysis are completed, the Deal is updated to a "Qualified" stage. 


The sales manager should be able to see tangible proof in the Deal record that the Qualification process has been completed. Proof can be notes, phone records, completion of criteria information, addition of attachments, video recordings of sales meetings, quotes provided, needs analysis documented and flow-charted - whatever fits your business management needs.


"Proof "management can be managed in two ways: By establishing "Blueprinting" criteria for required fields and/or by inserting a management review hold until the Deal is approved by the Sales Manager.


During the In-depth Qualification Process, The Sales Person expends sales resources that can include:

  • A survey
  • A product demonstration
  • A meeting or meetings with the prospective customer and executive team
  • Preparing an initial quote
  • Discussing pricing and discount levels
  • Asking in-depth questions and completing the required information boxes for the Qualification Stage in the Opportunity/Deal/Potential record. 
  • Identifying the appropriate product or service that will meet the customer's needs


Once the investigation of the prospects needs and "fit" with your products/services is completed, the sales stage is moved to "Qualified" in the Deal Record. 

Once the customer is fully qualified, the details have to be discussed  in preparation for creating a proposal or quote.

Qualify Hard, Close Easy!

This discussion could result in a document outlining the general requirements, a design document to discuss with the prospect, or possibly a detailed quote or estimate using specific product details from your Inventory Items.
  • Some customers have an integration between their CRM and Accounting system so that transactions such as Estimates, Sales Orders and Invoices can be created by their sales people - often with an approval step.
  • Some discussion can occur refining the proposal or estimate. Payment terms, warranties, deposits, delivery details, performance, information etc. are required before the approval team give their go ahead and a Sales Order (SO) is created and Approved. 
  • Once the Proposal or Quote is provided to the prospect, the sales stage is changed to Quoted.
  • Once the Quote or Sales Order is accepted, the sale stage can be changed to Accepted or Invoiced as possibly an Invoice is created on SO approval.

When do I mark a Deal Record 'Closed Won'?

This varies from company to company. 
  • When a PO is received
  • When an Invoice is issued
  • When a down payment is received
  • When the contract is signed
The main criteria should be consistency. Is the Purchase Order (PO) a match for your Sales Order? At this point the Production/Delivery process or Project begins. 

Note that if your accounting system is integrated with your CRM Estimates, Sales Orders and Invoicing can be completed by sales people from the CRM. If the sale involves creating a Zoho Project, it can be initiated from the Deal. 

Your Deal records provide you with insight to your sales funnel and also into sales performance. The sales funnel is a good indication of future production load or inventory requirements. It can help you understand cash flow or personnel challenges. However it is a prediction. Not solid data. 


With a standard sales process that is required to be followed, that prediction process of when a sale will close, and what it implies in product inventory, personnel and production facilities required, can be much more concrete. Better predictions = better profitability and less stress.

Yes! a Deal is the same as an Opportunity. Zoho changed the name of the module a few years ago. Most CRM's refer to a Deal or an Opportunity. It represents the effort and coordination required to make a sale - who is involved from the vendor and potential customer, what stage is it at, conversations, notes, estimate, documentation, images, associated projects - a lot of data is associated with the Deal.

Best Practices

✔️ Qualify hard, close easy (understand your client's needs in-depth to offer the right
solution)
✔️ Don't show up and throw up (don't overwhelm your client with information about your
business and capabilities, rather focus on their needs and opportunities)
✔️ Discover the decision making process
✔️ Identify the decision team
✔️ Who is the final decision maker?
✔️ Identify three main problems you can solve
✔️ Find out when a solution is needed
✔️ Find out when and if a budget will be available
✔️ Why would they pick your solution rather than your competitor's

If you need hands-on help to refine and manage your sales process...

We offer a "Best Practices" half-day course where we walk you through implementing the practices and topics of specific interest to your business.

This course offers hands-on time to get used to the functional elements of the "Best Practice".

Half-day course starting at $500

Book a meeting to discuss what we would cover in the half-day course below.
Book a Free 15 Min Consultation
]]>Tue, 22 Feb 2022 14:42:39 -0500<![CDATA[Zoho Best Practices: Tasks]]>https://www.prodigm.ca/blogs/post/Best-Practices-Zoho-TasksBest practices of Zoho Tasks. Why use tasks? How to create tasks, repeat tasks, set reminder tasks, set task priority, set task views, and how to process and assign tasks.]]>

See how to create tasks, set repeat tasks, reminder tasks, task priority, task views, and task processing

  • Transform your CRM from a phone directory into a plan of action
  • Organize your contact strategy and motivate your daily activities
  • Make efficient use of your time 
  • Feel organized and in control 
  • Make more sales 
  • Keep customers feeling appreciated 
  • Prioritization to get the important things done 
  • Report and share completed tasks with your team 
  • Improve team coordination 

And most of all answer the question: "What do I do next today?"

  • A task is a piece of work that is usually time sensitive.
  • In Zoho CRM, tasks are listed in the record's Home page, and in other related records, and mainly processed through the Activities module 
  • While creating a task in CRM, enter task details: Subject, Task Owner, Due date

Best practice: create tasks within the record to which the task is related, such as a Deal, Account, Contact, or Lead. That way  you don't have to specify the entity that the task is to which the task is related.

Step 1:

Step 2:

Note: The context of "what record is this related to", is provided by the connection to the Peter Coy Contact record 

Set repeat type for a task 

  • To create recurring tasks that need to be repeated over a specific period of time, you can set any task to recur by clicking repeat.
  • You can specify when the task should be completed.
  • Recurrence time can be set as - daily, weekly, monthly, yearly or custom repeat type - where you can specify your time period.

How to set a repeat type:

  1. Select the repeat type as Daily, Weekly, Monthly or set a custom repeat type from the drop-down list.

Best Practice: Use Tasks for stay-in-touch or regular service calls with customers

Set reminders for tasks 

  • You can set reminders to receive notification before the task reaches the due date.
  • You can choose to be reminded on the day of the due date or number of days/weeks/months before the due date at a particular time, either via email or popup or both.
  • The reminder can also be repeated if required. 

Best Practice: Set a pop-up task reminder or email on the due date (pop-up is great if you work on the CRM all the time)

How to set reminders

  • Toggle on the Reminder switch.
  • In the pop-up, specify when you want to be reminded.
  • You can choose a specific date and time or number of days/weeks/months before the due date at a specific time.
  • Choose a Repeat Type from the drop-down list.
  • Select how you want to be notified from the drop down list.
  • You can choose from Email, Pop Up or Both.

Set Task Priority

Best Practice: 

  • 4 Star - Important and Urgent 
  • 3 Star - Important less Urgent
  • 2 Star - Urgent not Important 
  • 1 Star - Not Urgent Not Important


Create Task views in Activities that reflect each Task priority level and "Today and overdue" Tasks

  • When you have time to work on tasks begin with 4 star then 3 star etc.
  • Use Activities to view tasks and use the Kanban view 
  • When you click on a task in a column that column becomes the "active" column 

Best Practice: Create a task view of 4 star and 3 star tasks that are today and overdue

This is the active task detail record.


Best Practice:

  • If you are about to make a call or create an email then review the Conversations and Timeline to see previous notes, Activities and emails 
  • Once the task is processed to completion mark status as closed 
  • If the Task is incomplete mark status as "in progress" and reset the due date 
  • After close you will be given the option to create the follow up task for this contact 
  • Always have a plan for what to do next and a task to remind you 
  • Adjust the priority according to your latest communication outcome 

Set Task Views

When to use list view:

  • Control over sequence by clicking header column 
  • Amend data view components and sequence 
  • Mass update or Tag of selected tasks 
  • To start processing on the complete view of all tasks outstanding 


When to use Kanban view:

  • To see what tasks are related to what category of person: customer, open deals, leads/contacts, others
  • To start processing on that categorized view 


Note: There is a unified view of tasks in Zoho Mail. This shows all your tasks from Zoho Mail, CRM, Projects, People and Connect, and provides status update capabilities. 

Processing Tasks 

Processing tasks is your top priority after booked meetings, reserved time, and urgent responses.

Best Practice: 

  • After reviewing your day's calendar, review your task list 
  • Start at the top of the task view 
  • Select the first task and complete including: emails, notes, calls, etc. 
  • Update the next activity date or create a new task if this task is completed
  • Save the task and select the next task and process it

Assigning Tasks

  • Assign tasks to other users who are subordinate to you or where you have permission to assign tasks to specific other users
  • You can monitor the completion of tasks you have assigned 

Task Automation processing advantages and benefits

Best practice:  Use a workflow event to trigger a task creation


Example: A contract has been signed and returned or a payment has been made. 


When the contract has been signed, a workflow trigger can create a Task for a specific individual, a role group or team of people. The task can be delivered by email or just added to the assignee’s task list. That transfers the responsibility for completing the task to the individual or group. Once they have completed their task, responsibility can be transferred to another team, individual or group.


The created task is automatically associated to the main record in which it was created so it is simple for anyone receiving that task, to review and/or update the main record with Notes or other data fields gathered during that stage of processing. Because tasks are easily monitored it is a simple process to monitor task completion of critical components of the overall process.

CRM task directly from Click-to-dial

After a phone call using click-to-dial in your Zoho CRM, a dialogue box pops up in your CRM. There you can add a task connected with your customer such as plan a follow up call. This task will be saved under CRM tasks.

]]>Thu, 03 Feb 2022 14:24:15 -0500<![CDATA[Zoho Case Study: Barlings Barn - Self Catering Holiday Rentals]]>https://www.prodigm.ca/blogs/post/case-studies
Barlings Barn - Self-Catering Holiday Rentals 
2 users, Zoho CRM, Zoho Sites, Zoho Mail

Executive Summary
Barlings Barn has been established for 40 years. The owners, Felicity 
and Terry Margolis, purchased a tract of Welsh hillside, a dilapidated 
cottage with no running water or electricity. They had a vision to create 
something special.
  


Introduction
Felicity and Terry knew they needed a modern CRM to help them manage
their holiday rental property, which is a 13-bedroom facility that is 
rented to large groups. They rentthe Welsh property to vacationers by 
the week or weekend. They also managed twoSpanish apartment rentals,
 until selling those in 2018.


The Challenge
They had encountered difficulty with managing operations based on 
spreadsheets andMS Outlook email. They also used mobile 
communications based on a Blackberry email system. Prodigm
 assessed the needs, the sales process and marketing integration. 
We suggested an on-going booking system, client contact process and 
effective data capture.

  • Responding quickly to emailed inquiries with quotes and availability

  • Adding the booking contacts to the CRM for further stay-in-touch, 

  • coordination, last minute changes, rebooking and referrals

  • Maintaining a web presence with a booking form

  • Advertising on a variety of holiday booking sites

  • Accounting and payroll

  • Banking and reconciliation

  • Staff coordination: part-time staff involved with bookings management,

  • forestry cleaning, laundry and marketing database building from all 

  • inquiries processed

  
Implementation    

  • Zoho CRM configuration

  • Data load from spreadsheets and diverse data sources

  • Marketing strategy

  • Customization

  • Quote management

  • Email integration with CRM and mobile mail

  • Familiarization, strategy, sales process automation

  
Results  

Barlings Barn is now fully booked for properties in the up-coming season

 and can turn-around quotes in a fraction of the time required previously.

 Even in the challenges of Covid19 and lockdowns, Barlings has collected

 a record number of bookings for “staycations”. The best aspect of using 

Zoho has been that the process continues when Terry and Felicity travel

 and they have distributed the administrative and marketing roles to new

 staff.


About Prodigm  

Prodigm was formed in 1992 and for the first twenty years concentrated

on providing leadership and innovation to larger organizations such as 

insurance companies, the insurance arms of major banks and large 

professional associations. We provided leading Artificial Intelligence,

 CRM and marketing automation solutions that drove hundreds of millions

 of dollars in Insurance policy sales for the Insurance companies and

 positioned Associations as leading providers of investment management

 and on-line processing abilities for self-service investment and 

insurance management.

  

When we decided to become Zoho Partners we were passionate to 

bring business advantages, that were previously only in the budget 

range of very large organizations, to the smaller companies that are 

the life-blood of the Canadian economy. It is difficult, challenging and

 yet hugely rewarding when our customers thrive and grow.


Zoho builds the software, Prodigm makes it work for you. 

]]>Wed, 27 Oct 2021 10:13:33 -0400<![CDATA[What do the Zoho suite of apps do for your business?]]>https://www.prodigm.ca/blogs/post/what-do-the-zoho-suite-of-apps-do-for-your-business

Automate

  • Make your business easier to manage, more efficient and organized 
  • Review up-to-the minute reports to show all Key Performance Indicators for immediate action. You need to know now what's happening now.
  • Respond to customer requests immediately. Automated events trigger workflow processes that send emails, ask for approvals, create and assign internal tasks
  • Website forms deliver leads directly into your system for instant response and assignment of sales resource
  • Automatic scheduling of social media posts weeks in advance for consistency and brand awareness

Collaborate

  • One source of all data that is shared as needed, automatically stored in a secure, encrypted multi-backed up data centre
  • One login for all applications 
  • Assign tasks to your team along with a link to the associated records
  • Increase productivity by making relevant information accessible for employees as needed
  • Immediate access for customer-facing employees to all relevant information to "Know Your Customer," to provide prospects and existing customers with a personalized experience

Manage

  • Have additional time to do the "more important things"
  • Welcome growth because additional volume is no problem
  • Coordinate sales teams in any location
  • Process real-time information from your entire business suite
  • At-a-glance graphic representation of key trends 
  • Encourage remote workers with tools that support productivity and results 
]]>Tue, 29 Jun 2021 11:19:25 -0400<![CDATA[Automated Sales and Marketing]]>https://www.prodigm.ca/blogs/post/Automated-Sales-and-Marketing
The Best Small Business Strategy


Small businesses have it hard. You are low on manpower and resources, low on budgets, and still need to compete with larger, more established organizations. Losing even a single client can hurt you as a small business. Faced with the dilemma of whether to spend more for future pay-offs, or struggle through with limited resources, many small businesses often make expensive compromises.


Automation can be the solution for you, if you feel frustrated by your resources but don’t have the budgets to change that. Automated sales and marketing tools help you provide the same level of service to your customers as the ‘big guys’, without breaking the bank with extensive hiring.


The right tool, when tasked with the right job, can perform better than the average human, improving your overall efficiency. Automated tools can position you better for great business results.


Here are a few examples of sales and marketing tasks that can be automated. 

  1. Software can identify prospective customers based on analytics and customer profiles and automatically create a database.
  2. Automated contact management and lead capture can help turn inbound traffic into leads. This means, you won’t have to spend a lot of money on resources for outbound tactics like cold calls.
  3. Email automation software can set up personalized campaigns to target prospective customers, as well as existing ones, nuturing them into closing the deal faster and cheaper.
  4. Automated tools are smart enough to recognize prospective customers based on industry and other business specifics.
  5. There are tools, which can make the job of a salesperson on the road a whole lot easier and more efficient. Besides acting as an assistant, helping set up meetings, and keeping track of emails, these tools can also provide the data and numbers you need, in real time, to talk to your customers.
  6. Automated tools can be used to crawl through social media sites to mine vital customer information like email IDs and phone numbers, which can form the basis to build a database for lead generation. That’s not all, social media tools can keep track and alert you to specific changes in a profile.
  7. Social media automation tools exist to help you maintain and post to your social feeds, keep track of conversations about your brand, and more.

Help Them Work Better Using An Integrated CRM

Today automation is no longer only available to the select few. Different price points and various subscription models that deliver software as a service means that you can pick out the automation level that works best for you and give it a try.


An integrated CRM offers many benefits at relatively low costs. And there’s only one sure way to get everything you can from your CRM. Learn to use it well! Take our two-day course designed for business owners, executives, and sales management professionals - Mastering CRM Implementation and Configuration Strategies. It teaches you all you need to know about using cloud-based CRMs to increase business. We’ll even help you apply for a Canada-Ontario Skills training grant, if you are eligible, and give you access to the latest version of our tool! Fill out the form online, call 416 564 1446, or email sales@prodigm.ca for more information

]]>Mon, 06 Nov 2017 11:00:00 -0500<![CDATA[Resell, Don’t Sell!]]>https://www.prodigm.ca/blogs/post/Resell-dont-sell

Four compelling reasons why existing customers are a more lucrative target group than new customers

What is the biggest strength of a marketer? Without a doubt, it’s the ability to understand the needs of a prospective customer and fulfill them seamlessly. As a good marketer then you likely have a pool of customers whose needs you’ve understood, and delivered to. That, right there, is your ideal prospect. You’ve already converted them; now see what else you can do for them.

Very often, an existing customer has purchased only one of your products or services. Chances are they don’t know what more you can offer. Nobody is actively looking for ways to spend money! When marketing your products and services to your existing customers, who likely already believe in you, you could boost your sales exponentially. Even a 5% increase in customer retention can lead to a 25% rise in profitability.1

Here’s why we advise you concentrate a significant portion 

of your marketing efforts on existing customers.


#1 - Cost of retention versus cost of acquisition

    While gaining new customers could be extremely motivating, nurturing your brand’s relationship with existing customers is far more financially rewarding. Studies reveal that the cost of retaining existing customers can be up to seven times lower than the cost of acquiring new customers.2 Marketing to existing customers reduces costs by eliminating a significant chunk of business development expenses.


    #2 - Reduced marketing efforts

    As your existing customers have already experienced your brand, your team must devise strategies to build the loyalty of these customers to promote repeated purchases. This can be done by using targeted strategies such as loyalty cards, direct mail and subscriptions much of which also lend themselves well to automation.


    #3 - Clearly defined target customers = more effective communication

      When your business is frequented by the same set of customers, you can make fairly specific inferences about the groups of people that you cater to. This will help you customize your marketing to deliver exactly the kind of messaging customers would like to hear at different points of the in their purchasing cycle. You can then employ automated stay-in-touch strategies using the segmentation of existing customers within your CRM, which is automatically two-way synced with the mass emailing automation process. Smart automation would intuitively send the first email in a series to a new customer while sending the 55th email within the series to a different customer who might’ve been around for a while.


      #4 - Word of mouth publicity

        A happy customer is a brand ambassador for your business. When you know what they have previously purchased and offer them other relevant products and services that might be useful, they consider your cross-selling and up-selling efforts good customer care. This leads to customer delight. A loyal customer refers 50% more people than one-time buyers.3


        To get the most out of your existing pool of customers, you need to understand their needs, preferably in real time. CRM software helps you do just that. It streamlines customer services, organizes information flows and helps you closely monitor the pulse of your consumer. Find out how a cloud-based CRM can help your team work smarter and improve customer retention. Our training can help you get the most out of your CRM platform.


        https://hbr.org/2014/10/the-value-of-keeping-the-right-customers

        https://www.referralsaasquatch.com/9-key-customer-lifecycle-stats-2017/

        ]]>        Mon, 17 Jul 2017 11:22:14 -0400        <![CDATA[Top 10 Reasons to have a cloud-based CRM]]>https://www.prodigm.ca/blogs/post/Top-10-Reasons-to-have-a-cloud-based-CRM
        1. Security

        Anyone who has ever lost or dropped a laptop or had it stolen, knows that sinking feeling. Having data online in the cloud is very secure, you don’t lose work and miss commitments because of lost data. For the company
        security means that critical and valuable data and relationships 
        are stored securely in one place, including the full history of the relationship with a customer or prospect.


        2. Coordination 

        Whose client is this? Without central coordination one sales person’s efforts can be sabotaged by another, or the marketing department may be sending out offers and messages inviting clients to apply for a product which they already know does not suit them. For example, it is embarrassing for a life insurance company to send offers of life insurance to a person who is dead and currently having a claim processed.

        3. Customer-facing quality 

        There is nothing more embarrassing than to get in front of a client or prospect and not know about the history of the relationship – With Zoho CRM you have all the interaction with each client in one place.

        4. Communication History
        To the client, your company is just one entity, so it is essential that all commitments or communications are stored for 
        historical reference. Otherwise the client will say “I told Bill that I wanted the Yellow one, not the Green one” and you will have no rebuttal.

        5. Integration with other company services, like invoicing and commission payment

        Most companies need to send out an invoice to the person who is authorized to OK the payment. Why store information about that person twice? We all want to be paid our commission on time and there is no finer guarantee of delaying payment than to send the invoice to the wrong person. Having one company-wide source of up-to-date information is a great efficiency that benefits everyone.

        6. Easy Sales Reporting

        With a CRM all the information a sales manager needs is already available to him or her. They can manage by trend and exception. They do not need to ask the sales people to produce reports. The only conversation required is coaching, about how certain sales situations may be progressed or how certain barriers may be overcome. – A huge time-saver, no Excel!

        7. Marketing and Sales Integration

        Leads are generated by marketing and passed directly to sales people by email. There is a direct correlation between marketing dollars spent and sales closed. The quality of the marketing response can be easily monitored and a campaign refined for better results.

        8. Integrated Order Entry

        Entering an order can be performed in the field by a salesperson if necessary; it is then ready for approval by the accounting department and shipping by the shipping department, all controlled by a workflow process that emails alerts to the appropriate personnel with links to the order for immediate action. This creates tremendous time saving and improvement in service and customer satisfaction.


        9. Automated Drip Programs

        Staying in touch with customers or prospects who qualify as customers but are not currently ready to buy, is a key “farming” technique that ensures you are not forgotten when decisions get made. Your drip program may involve a friendly phone call, an email update or an invitation to a social event.

        10. Email History and Critical Documents in one Place 

        There is nothing worse than chasing through paper files looking for a key contract or communication. A CRM automatically gathers all of this information around the entity – the person, project or organization in a highly indexed storage. You save hours of frustration and delay.

        Contact us to find out more!
        ]]>        Mon, 09 Dec 2013 14:42:23 -0500