Prodigm - Blog by alycoyProdigm - Blog by alycoyhttps://www.prodigm.ca/blogs/author/alycoyWed, 01 Apr 2026 21:44:23 -0700http://zoho.com/sites/<![CDATA[Why Every Business Needs a System Architect Before Building Their Tech Stack  ]]>https://www.prodigm.ca/blogs/post/why-every-business-needs-a-system-architect-before-building-their-tech-stack

You wouldn’t build a house without an architect. You wouldn’t launch a major construction project without blueprints, permits, and structural design. Yet too often, businesses build digital systems as though they were playing LEGO—adding tools, apps, integrations, and automations ad hoc, hoping it “just works.”

That’s exactly the problem Prodigm addresses. As certified DMAP consultants and seasoned Zoho systems architects, we believe the design phase is the make-or-break moment for any transformation. Here’s why every SME should engage a system architect before deploying their tech stack.

The Blueprint Matters: What Is System Architecture?  

  • System architecture is the blueprint of how all your software, data, workflows, and integrations will fit together.

  • Just as an architect ensures plumbing, structural loads, electrical systems, and aesthetics align in a building, a systems architect ensures your CRM, ERP, marketing tools, analytics, and internal apps work cohesively.

  • Without it, you end up with “leaky pipes,” conflicting systems, duplicate data, bottlenecks, and expensive refactoring.

The High Cost of Skipping Design  

  1. Explosion of point tools & silos
    You adopt a tool for sales, then another for HR, then another for supply chain, without considering how they’ll communicate. Over time, you’ll drown in manual data transfers, inconsistent views, and friction between departments.

  2. Technical debt you can’t see
    Every quick hack, unplanned integration, or workaround builds hidden debt. Eventually, clashing dependencies and “fragile” systems bring your operations to a halt.

  3. Poor ROI on software
    You pay for licenses, customizations, and training, but because nobody took the time to align tech with business logic, much of that investment never delivers value.

  4. Vendor confusion and miscommunication
    Without a clear design or spec, developers or consultants spend weeks just trying to understand your needs. Many “deliverables” turn into rework loops.

What a Systems Architect Does (Before Writing a Single Line of Code)  

Phase

Activities

Outcome / Deliverable

Discovery & Visioning

Interview stakeholders, map goals, pain points, KPIs

A shared vision, success metrics, and strategic priorities

Process Mapping

Map departmental workflows end-to-end

Visual maps that highlight inefficiencies, handoffs, and dependencies

Data Modeling & Integration Planning

Define core entities, data relationships, integration touchpoints

A data scheme and integration roadmap

Modular System Design

Decide which apps to use (Zoho apps, third-party, custom modules), define custom modules, workflows, permissions

A system blueprint, module diagram, integration matrix

Phased Implementation Plan

Prioritize building blocks, define minimal viable modules, training & change strategy

A phased roadmap (e.g. Phase 1: CRM + Sales Automation, Phase 2: Inventory + ERP, etc.)

Governance & Scalability Rules

Access control policies, naming conventions, extensibility guardrails, monitoring strategy

A governance framework to prevent chaos in years ahead

This is exactly the type of work we deliver through Prodigm’s systems architecture process, whether as part of DMAP-funded design or stand-alone engagements.

How Zoho Fits Into This Architecture Vision  

Because Prodigm has deep Zoho expertise (200+ projects completed) prodigm.ca, leveraging Zoho as your backbone often becomes the “default but wise” choice. Here’s why:

  • Unified ecosystem — Zoho One links apps like CRM, Books, Creator, Analytics, Flow, Cliq, People, Projects, and more. You avoid integration fragility.

  • Modular & extensible — You can begin with what you need and expand later, building custom modules in Zoho Creator or low-code tools.

  • Cost efficiency — Rather than paying for multiple separate niche tools that don’t talk well, you get wide coverage under one roof.

  • Data consistency & visibility — All modules can share core entities (e.g. Customers, Products, Orders), so reporting, dashboards, and decision-making are simplified.

  • Easier change management — As changes occur (new departments, new processes, new KPIs), your architected design provides guardrails for safe expansion.

Real-World Impact: What Clients Experience After Design-First  

  • Faster developer onboarding
    One of our clients said every developer they spoke with “commented on the detail and precision” of the DMAP plan, making subsequent build phases far more efficient.

  • Reduced waste
    Eliminating redundant tools, consolidating licenses, and avoiding unnecessary integrations led to measurable cost reduction and less maintenance overhead.

  • Fewer surprises
    In projects without plans, mid-build change requests blow past budgets. With a good system design, surprises become rare, and stakeholders stay aligned.

  • Profit & productivity gains
    When workflows align, data flows, and automation fills the gaps, teams can spend less time firefighting and more time growing the business.

Summary  

If you’re thinking about digital transformation, automation, or implementing Zoho (or systems surrounding it), pause. Engage a system architect first.

At Prodigm, that’s not an optional add-on — it’s our specialty. Whether you’re applying for DMAP funding or not, our design-first approach ensures your technology isn’t just a jumble of tools, but rather a coherent, scalable, profitable engine.

👉 Ready to build something that lasts? Let’s sketch your system architecture together. Book a consultation with Prodigm today.

 

Get Started Now
]]>Tue, 11 Nov 2025 12:45:03 -0500<![CDATA[The All New Unified Zoho Calendar]]>https://www.prodigm.ca/blogs/post/zoho-calendarIntroducing key features of the updated unified Zoho Calendar.]]>

Peter Coy, President of Prodigm, says: 
"We are really impressed with the new release of Zoho Calendar. Up until now we've had to rely on Google calendar synced with the Zoho CRM calendar for a comprehensive and competent calendar. After testing the new Zoho calendar, we are switching over!"

What's New:

  • Unified modern Calendar for all Zoho Applications
  • Faster, cleaner and more intuitive interface with modern themes
  • Calendar search capability 
  • Multi-tab support to keep previous context
  • Resource booking when creating a meeting within calendar
  • Create a meeting and send invites

Easy to manage your busy schedule

  • Modern views to easily plan your week
  • Colour-code events for quick visual intake

Universal Search Capability

  • Search for any word or phrase in mail, streams, calendar, tasks, notes, attachments, bookmarks, or across all of your Zoho applications

Add Events and Invite Participants

  • Book meetings with ease
  • Keep track of participants and book  resources

Agenda View

Keep track of your meetings and schedule for the day, weeks or up to two months, all in one concise list view

Want to know more information on how Zoho Calendar Updates can help your business? Book a 15 minute meeting to get started.

Book a Meeting Now
]]>Wed, 20 Jul 2022 15:33:56 -0400<![CDATA[Case Study: Bigin Integration for Local Tennis Club]]>https://www.prodigm.ca/blogs/post/Case-Study-Tennis-Club

Problems to solve

  • Keeping member contact and membership type data up-to-date, without major manual effort each year
  • Sending annual renewal emails to complete the registration process
  • Matching faces to names so that members could identify each other
  • Organizing and inviting members to events with a mass emailing process
  • Recording the standard Tennis Canada skill level of members, so that members could invite similar skill level members to play matches
  • Keeping track of who has paid dues, and who needs reminding or finally removing from the booking system
  • Keeping member data private and secure as requested
  • Tracking family member grouping and different membership level charges
Bigin sample contact record with list of activities (crossed out means completed activity)

Summary

Quinte Tennis Club (QTC) has been storing and processing their membership data in a spreadsheet for years. Prodigm introduced QTC to the possibilities of using an inexpensive Zoho Bigin CRM system. 
Zoho Bigin is built for groups that need an easy-to-use CRM that can be set up and learned very quickly as new executive members take over roles.

In just two days:
  • Prodigm loaded the QTC contacts from the membership spreadsheet    
  • Created and published a membership form that automatically updated membership contact information to the CRM membership system via a "smart" form on the QTC website
  • Eliminated manual update and transcription errors in the membership spreadsheet - what once took hours now takes minutes.
  • Provided in-depth analytics reporting of membership status

Prodigm created task-related procedures within Bigin that identify outstanding dues, trigger reminder mailings and records and confirms payment of membership dues. Part of this process includes automated templated emails for reminding past members to register and reminding the need for payment or providing confirmation that payment has been made.

Future enhancements could include:
  •  An integrated payment/bookkeeping system
  •  Enhanced mass mailing                
  •  Booking system integration
An example of a Bigin sign up form

Three Unique Problems and Solutions

Problem 1: Recording multi-member family groupings as associated records in Bigin

Solution: Created a sub-form link accessed at the end of the main registration form to record any number of additional family members, and created a unique field called "family name" that keeps these contacts associated in Bigin

Problem 2. Keeping track of who has paid without having an integrated payment system

Solution: Automatically create an open task when a membership form is submitted which when marked "closed" by the treasurer shows that they have paid

Problem 3. How to process New vs Returning members differently

Solution: The first question of the form ask if the applicant is "New" or "Returning", which activates and controls the logic rules of the form. The following questions conform to the needs of each member type
Learn More About Bigin Set Up For Your Business
]]>Tue, 29 Mar 2022 13:01:47 -0400<![CDATA[Zoho Best Practice Guide: Sales]]>https://www.prodigm.ca/blogs/post/Best-Practices-SalesThe Prodigm "Best Practice" series of blogs is designed to help you use your Zoho system to achieve your business goals. Finding and developing qualified leads is an expensive business process. Here's how to make sure your sales investment is spent as effectively as possible.]]>

Integrating Sales Process with CRM to work smarter, not harder

The Prodigm "Best Practice" series of blogs is designed to help you use your Zoho system to achieve your business goals.

    • Are you losing sales opportunities because your sales people don't follow up at the right time? 
    • Do your sales people only concentrate on the bottom end of the funnel and neglect the top? 
    • Do you have a guided qualification system that you can rely on to be followed?


    Finding and developing qualified leads is an expensive business process. Here's how to make sure your sales investment is spent as effectively as possible.

What is a Lead?

A Lead is someone who you have not Initially Qualified. That means you are not sure if they "Fit" your customer profile.

​
​In Zoho, a Lead can be stored in the Lead module or if, for example, you met someone at a business show, and had a really good qualifying conversation, you may create them directly in the Contacts module. 


You would then create a Task associated with that Contact, to urgently complete the Initial Qualification process. See best practices on Task Management for more details.

What is an Inbound Lead?
An Inbound Lead reaches out to you. They put their hand up! 

Inbound leads happen from a chance meeting, a website visitor, networking, phone call, website chat or web form inquiry. Treat them like an ice cream, melting in the sun. 

These are people who have have heard about your company or product and are interested.

Initially Qualify them fast, TODAY, THIS MINUTE! Do it before they melt away. These are people who are expecting to hear from you pronto!
What is an Outbound Lead

An outbound Lead is someone you reach out to. You may never have met them and you may not know all that much about them.


An Outbound lead means that you have acquired the lead contact information, for example from a list of attendees at a trade show. They are not expecting your call or email so they need a different automated qualification strategy, perhaps one that encourages them to “put their hand up” in response to your email campaign for example. However be cautious to seek permission beforehand to send emails or you can run into Privacy and Spam Concerns.

Once you have permission, Lead scoring is a useful way to pre-qualify an outbound lead - do they open your email? Click through from your email to a landing page? Spend time on your website? - all “scorable” actions. Use the CRM linked with Zoho Campaigns to perform outbound qualification and engagement. Also you can optionally use Zoho Social to engage to the Outbound Lead group.

What to do with an Initially Qualified Lead?

If your Lead is initially qualified and ready to engage:


A successfully Qualified lead next step involves using sales resources, (For example setting up a meeting or presentation).


Immediately convert the Lead to create a Deal during Lead Conversion, to track your success.



If your Lead is initially qualified but not ready:


If the Qualification process identifies a future sales opportunity, that implies staying in touch until they are ready to buy your product.

  • Convert the Lead to a Contact and Account.
  • Add the Contact to an automated email strategy by assigning a Tag or Campaign and creating a follow-up task to call them regularly or send a personal email. 
  • If they then become actively interested, Create a Deal record at that time.

If your Lead is initially qualified but is unlikely to buy your product: 

  • Note why. 
  • Convert the Lead to a Contact and Account but do not create a Deal record. 
When should I create a Deal record?
Once you have Initially qualified a Lead and immediate sales action is required, a Deal record can be created from the Lead by pressing the Convert button or added from a Contact record (Deal option on the left column). 

In the "What is a Lead" section there is a description of Initial Lead qualification. That qualification is required to ensure that precious sales time is not wasted on prospects who will never buy from your company. Once that "Triage" is completed: (Immediate action, Future prospect, Not a prospect), Then in-depth engaged qualification begins for the "Immediate Action" group. 


Once the In-depth qualification questions, demonstrations and needs analysis are completed, the Deal is updated to a "Qualified" stage. 


The sales manager should be able to see tangible proof in the Deal record that the Qualification process has been completed. Proof can be notes, phone records, completion of criteria information, addition of attachments, video recordings of sales meetings, quotes provided, needs analysis documented and flow-charted - whatever fits your business management needs.


"Proof "management can be managed in two ways: By establishing "Blueprinting" criteria for required fields and/or by inserting a management review hold until the Deal is approved by the Sales Manager.


During the In-depth Qualification Process, The Sales Person expends sales resources that can include:

  • A survey
  • A product demonstration
  • A meeting or meetings with the prospective customer and executive team
  • Preparing an initial quote
  • Discussing pricing and discount levels
  • Asking in-depth questions and completing the required information boxes for the Qualification Stage in the Opportunity/Deal/Potential record. 
  • Identifying the appropriate product or service that will meet the customer's needs


Once the investigation of the prospects needs and "fit" with your products/services is completed, the sales stage is moved to "Qualified" in the Deal Record. 

What Happens when the Deal stage is set to Qualified?
Once the customer is fully qualified, the details have to be discussed  in preparation for creating a proposal or quote.

Qualify Hard, Close Easy!

This discussion could result in a document outlining the general requirements, a design document to discuss with the prospect, or possibly a detailed quote or estimate using specific product details from your Inventory Items.
  • Some customers have an integration between their CRM and Accounting system so that transactions such as Estimates, Sales Orders and Invoices can be created by their sales people - often with an approval step.
  • Some discussion can occur refining the proposal or estimate. Payment terms, warranties, deposits, delivery details, performance, information etc. are required before the approval team give their go ahead and a Sales Order (SO) is created and Approved. 
  • Once the Proposal or Quote is provided to the prospect, the sales stage is changed to Quoted.
  • Once the Quote or Sales Order is accepted, the sale stage can be changed to Accepted or Invoiced as possibly an Invoice is created on SO approval.
When do I mark a deal 'Closed Won'?

When do I mark a Deal Record 'Closed Won'?

This varies from company to company. 
  • When a PO is received
  • When an Invoice is issued
  • When a down payment is received
  • When the contract is signed
The main criteria should be consistency. Is the Purchase Order (PO) a match for your Sales Order? At this point the Production/Delivery process or Project begins. 

Note that if your accounting system is integrated with your CRM Estimates, Sales Orders and Invoicing can be completed by sales people from the CRM. If the sale involves creating a Zoho Project, it can be initiated from the Deal. 
Why follow a sales process?

Your Deal records provide you with insight to your sales funnel and also into sales performance. The sales funnel is a good indication of future production load or inventory requirements. It can help you understand cash flow or personnel challenges. However it is a prediction. Not solid data. 


With a standard sales process that is required to be followed, that prediction process of when a sale will close, and what it implies in product inventory, personnel and production facilities required, can be much more concrete. Better predictions = better profitability and less stress.

Is a Deal the same as an Opportunity??

Yes! a Deal is the same as an Opportunity. Zoho changed the name of the module a few years ago. Most CRM's refer to a Deal or an Opportunity. It represents the effort and coordination required to make a sale - who is involved from the vendor and potential customer, what stage is it at, conversations, notes, estimate, documentation, images, associated projects - a lot of data is associated with the Deal.

Best Practices

✔️ Qualify hard, close easy (understand your client's needs in-depth to offer the right
solution)
✔️ Don't show up and throw up (don't overwhelm your client with information about your
business and capabilities, rather focus on their needs and opportunities)
✔️ Discover the decision making process
✔️ Identify the decision team
✔️ Who is the final decision maker?
✔️ Identify three main problems you can solve
✔️ Find out when a solution is needed
✔️ Find out when and if a budget will be available
✔️ Why would they pick your solution rather than your competitor's

If you need hands-on help to refine and manage your sales process...

We offer a "Best Practices" half-day course where we walk you through implementing the practices and topics of specific interest to your business.

This course offers hands-on time to get used to the functional elements of the "Best Practice".

Half-day course starting at $500

Book a meeting to discuss what we would cover in the half-day course below.
Book a Free 15 Min Consultation
]]>Tue, 22 Feb 2022 14:42:39 -0500<![CDATA[Zoho Best Practices: Tasks]]>https://www.prodigm.ca/blogs/post/Best-Practices-Zoho-TasksBest practices of Zoho Tasks. Why use tasks? How to create tasks, repeat tasks, set reminder tasks, set task priority, set task views, and how to process and assign tasks.]]>

See how to create tasks, set repeat tasks, reminder tasks, task priority, task views, and task processing

Why Use Tasks
  • Transform your CRM from a phone directory into a plan of action
  • Organize your contact strategy and motivate your daily activities
  • Make efficient use of your time 
  • Feel organized and in control 
  • Make more sales 
  • Keep customers feeling appreciated 
  • Prioritization to get the important things done 
  • Report and share completed tasks with your team 
  • Improve team coordination 

And most of all answer the question: "What do I do next today?"

How To Create Tasks
  • A task is a piece of work that is usually time sensitive.
  • In Zoho CRM, tasks are listed in the record's Home page, and in other related records, and mainly processed through the Activities module 
  • While creating a task in CRM, enter task details: Subject, Task Owner, Due date

Best practice: create tasks within the record to which the task is related, such as a Deal, Account, Contact, or Lead. That way  you don't have to specify the entity that the task is to which the task is related.

Step 1:

Step 2:

Note: The context of "what record is this related to", is provided by the connection to the Peter Coy Contact record 

How To Repeat Tasks

Set repeat type for a task 

  • To create recurring tasks that need to be repeated over a specific period of time, you can set any task to recur by clicking repeat.
  • You can specify when the task should be completed.
  • Recurrence time can be set as - daily, weekly, monthly, yearly or custom repeat type - where you can specify your time period.

How to set a repeat type:

  1. Select the repeat type as Daily, Weekly, Monthly or set a custom repeat type from the drop-down list.

Best Practice: Use Tasks for stay-in-touch or regular service calls with customers

How to Set Reminder Tasks

Set reminders for tasks 

  • You can set reminders to receive notification before the task reaches the due date.
  • You can choose to be reminded on the day of the due date or number of days/weeks/months before the due date at a particular time, either via email or popup or both.
  • The reminder can also be repeated if required. 

Best Practice: Set a pop-up task reminder or email on the due date (pop-up is great if you work on the CRM all the time)

How to set reminders

  • Toggle on the Reminder switch.
  • In the pop-up, specify when you want to be reminded.
  • You can choose a specific date and time or number of days/weeks/months before the due date at a specific time.
  • Choose a Repeat Type from the drop-down list.
  • Select how you want to be notified from the drop down list.
  • You can choose from Email, Pop Up or Both.
How to Set Task Priority

Set Task Priority

Best Practice: 

  • 4 Star - Important and Urgent 
  • 3 Star - Important less Urgent
  • 2 Star - Urgent not Important 
  • 1 Star - Not Urgent Not Important


Create Task views in Activities that reflect each Task priority level and "Today and overdue" Tasks

  • When you have time to work on tasks begin with 4 star then 3 star etc.
  • Use Activities to view tasks and use the Kanban view 
  • When you click on a task in a column that column becomes the "active" column 

Best Practice: Create a task view of 4 star and 3 star tasks that are today and overdue

This is the active task detail record.


Best Practice:

  • If you are about to make a call or create an email then review the Conversations and Timeline to see previous notes, Activities and emails 
  • Once the task is processed to completion mark status as closed 
  • If the Task is incomplete mark status as "in progress" and reset the due date 
  • After close you will be given the option to create the follow up task for this contact 
  • Always have a plan for what to do next and a task to remind you 
  • Adjust the priority according to your latest communication outcome 
How to Set Task Views

Set Task Views

When to use list view:

  • Control over sequence by clicking header column 
  • Amend data view components and sequence 
  • Mass update or Tag of selected tasks 
  • To start processing on the complete view of all tasks outstanding 


When to use Kanban view:

  • To see what tasks are related to what category of person: customer, open deals, leads/contacts, others
  • To start processing on that categorized view 


Note: There is a unified view of tasks in Zoho Mail. This shows all your tasks from Zoho Mail, CRM, Projects, People and Connect, and provides status update capabilities. 

How to Process and Assign Tasks

Processing Tasks 

Processing tasks is your top priority after booked meetings, reserved time, and urgent responses.

Best Practice: 

  • After reviewing your day's calendar, review your task list 
  • Start at the top of the task view 
  • Select the first task and complete including: emails, notes, calls, etc. 
  • Update the next activity date or create a new task if this task is completed
  • Save the task and select the next task and process it

Assigning Tasks

  • Assign tasks to other users who are subordinate to you or where you have permission to assign tasks to specific other users
  • You can monitor the completion of tasks you have assigned 
Automating Tasks with Workflow

Task Automation processing advantages and benefits

Best practice:  Use a workflow event to trigger a task creation


Example: A contract has been signed and returned or a payment has been made. 


When the contract has been signed, a workflow trigger can create a Task for a specific individual, a role group or team of people. The task can be delivered by email or just added to the assignee’s task list. That transfers the responsibility for completing the task to the individual or group. Once they have completed their task, responsibility can be transferred to another team, individual or group.


The created task is automatically associated to the main record in which it was created so it is simple for anyone receiving that task, to review and/or update the main record with Notes or other data fields gathered during that stage of processing. Because tasks are easily monitored it is a simple process to monitor task completion of critical components of the overall process.

Tasks from a Call

CRM task directly from Click-to-dial

After a phone call using click-to-dial in your Zoho CRM, a dialogue box pops up in your CRM. There you can add a task connected with your customer such as plan a follow up call. This task will be saved under CRM tasks.

]]>Thu, 03 Feb 2022 14:24:15 -0500<![CDATA[FastStarts for Implementing Zoho]]>https://www.prodigm.ca/blogs/post/faststarts-for-implementing-zoho

How to get started with Zoho One

FastStart programs are designed to introduce you to what Zoho can do for your business and how Prodigm professional services will help you achieve your goals. It's like a maiden voyage on a new ship.


"We don't know what we don't know."


We work with you to initially configure the Zoho applications so you can test and use the key aspects of the each application that you plan to implement. During the Discovery process we demonstrate what the Zoho applications can help you to achieve in business benefits. At the end of Discovery process you are far better informed, and ready to define the project plan with us.


"That's Perfect!"


The phrase we hear a lot in Discovery is "That's perfect." It reflects that we can often exactly meet, not just the stated requirements, but those unspoken requirements, like total data security, guided procedures or cross-silo integration, that makes such a huge difference to productivity and collaboration.


"How much?"


You select an appropriate initial FastStart budget, and we demonstrate how much we can get done for that price in advancing your project. 


Our aim is to provide you with a plan which includes addressing your immediate urgent priorities, setting up a detailed project plan, configuring your required system applications so we can illustrate how they work and how they can be configured to meet your needs. 


Internal Resources?

If you have internal IT resources resources, they may be able  take the project from the project plan point. If not, we work with you on a schedule and budget plan that meets your requirements to implement the system and support it.

During the Discovery process, your staff and management are being introduced and trained in the new possibilities that Zoho application integration provides for greater efficiency, easier management and a more consistent process management and reporting system.


Is one Sprint enough to go live on the new system?

For some clients with very limited requirements it may be possible to go live in a limited way, but typically a first sprint is to get the system to a complete enough point, where realistic decisions can be made about important topics like:

  • Training your staff
  • Importing and cleaning your data for every aspect of your system functionality
  • Enforcing internal security of Data and access
  • Defining your specific requirements, workflows, automations and procedures
  • Establishing and training your Administrator
  • Integrations with your website and forms
  • Creating workflows and process controls


FastStart Advantages


FastStart service packages offer you initial set up and planning to ensure that you will understand your objectives and how they will be met by using the system and procedures we design with you. We integrate the Zoho One system components that you will use, with users assigned appropriately to the applications that you need to use immediately. 


FastStart packages deliver several advantages:

     You get to know Zoho One applications better, so you can make informed decisions

     You will understand what Prodigm can do for you, so it makes it easier to decide to make a larger commitment if required, in building a long-term relationship.

     You will avoid big “Showstopper” mistakes that will derail your implementation. Early mistakes can cause your project to lose credibility with Management and Staff.

     You can assess how much Prodigm can accomplish for a fixed price, and the immediate value of Prodigm services

     You will be able to assess to what extent your staff is capable of taking on the various strategic, organizational and technical tasks that are required. We want you to be confident and self-supporting users of a system that you understand well. If you have the right staff and management, you may be able to take on the next phases using internal resources with minimal support from Prodigm or Zoho. If not we will help you beyond the initial stages outlined with ongoing support and coaching for as long as you want using our monthly-paid support program

     Increased insight into the business advantages that Zoho can bring your business, provide guidance into the opportunities in the “next phases of the project.

     You will understand how Prodigm professional services enhance and augment the standard support processes offered by Zoho as part of your license fee.

     You will understand the training required to on-board a new user, how to protect your data security and how to be consistent in your sales process. 


    You can add the balance of the functionality available in Zoho One once you and your staff are ready. That way you are not overwhelmed with all of the training and changed procedures all at once. 

Get Started Now
]]>Tue, 25 Jan 2022 10:52:23 -0500<![CDATA[Zoho Case Study: Barlings Barn - Self Catering Holiday Rentals]]>https://www.prodigm.ca/blogs/post/case-studies
Barlings Barn - Self-Catering Holiday Rentals 
2 users, Zoho CRM, Zoho Sites, Zoho Mail

Executive Summary
Barlings Barn has been established for 40 years. The owners, Felicity 
and Terry Margolis, purchased a tract of Welsh hillside, a dilapidated 
cottage with no running water or electricity. They had a vision to create 
something special.
  


Introduction
Felicity and Terry knew they needed a modern CRM to help them manage
their holiday rental property, which is a 13-bedroom facility that is 
rented to large groups. They rentthe Welsh property to vacationers by 
the week or weekend. They also managed twoSpanish apartment rentals,
 until selling those in 2018.


The Challenge
They had encountered difficulty with managing operations based on 
spreadsheets andMS Outlook email. They also used mobile 
communications based on a Blackberry email system. Prodigm
 assessed the needs, the sales process and marketing integration. 
We suggested an on-going booking system, client contact process and 
effective data capture.

  • Responding quickly to emailed inquiries with quotes and availability

  • Adding the booking contacts to the CRM for further stay-in-touch, 

  • coordination, last minute changes, rebooking and referrals

  • Maintaining a web presence with a booking form

  • Advertising on a variety of holiday booking sites

  • Accounting and payroll

  • Banking and reconciliation

  • Staff coordination: part-time staff involved with bookings management,

  • forestry cleaning, laundry and marketing database building from all 

  • inquiries processed

  
Implementation    

  • Zoho CRM configuration

  • Data load from spreadsheets and diverse data sources

  • Marketing strategy

  • Customization

  • Quote management

  • Email integration with CRM and mobile mail

  • Familiarization, strategy, sales process automation

  
Results  

Barlings Barn is now fully booked for properties in the up-coming season

 and can turn-around quotes in a fraction of the time required previously.

 Even in the challenges of Covid19 and lockdowns, Barlings has collected

 a record number of bookings for “staycations”. The best aspect of using 

Zoho has been that the process continues when Terry and Felicity travel

 and they have distributed the administrative and marketing roles to new

 staff.


About Prodigm  

Prodigm was formed in 1992 and for the first twenty years concentrated

on providing leadership and innovation to larger organizations such as 

insurance companies, the insurance arms of major banks and large 

professional associations. We provided leading Artificial Intelligence,

 CRM and marketing automation solutions that drove hundreds of millions

 of dollars in Insurance policy sales for the Insurance companies and

 positioned Associations as leading providers of investment management

 and on-line processing abilities for self-service investment and 

insurance management.

  

When we decided to become Zoho Partners we were passionate to 

bring business advantages, that were previously only in the budget 

range of very large organizations, to the smaller companies that are 

the life-blood of the Canadian economy. It is difficult, challenging and

 yet hugely rewarding when our customers thrive and grow.


Zoho builds the software, Prodigm makes it work for you. 

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Automate

  • Make your business easier to manage, more efficient and organized 
  • Review up-to-the minute reports to show all Key Performance Indicators for immediate action. You need to know now what's happening now.
  • Respond to customer requests immediately. Automated events trigger workflow processes that send emails, ask for approvals, create and assign internal tasks
  • Website forms deliver leads directly into your system for instant response and assignment of sales resource
  • Automatic scheduling of social media posts weeks in advance for consistency and brand awareness

Collaborate

  • One source of all data that is shared as needed, automatically stored in a secure, encrypted multi-backed up data centre
  • One login for all applications 
  • Assign tasks to your team along with a link to the associated records
  • Increase productivity by making relevant information accessible for employees as needed
  • Immediate access for customer-facing employees to all relevant information to "Know Your Customer," to provide prospects and existing customers with a personalized experience

Manage

  • Have additional time to do the "more important things"
  • Welcome growth because additional volume is no problem
  • Coordinate sales teams in any location
  • Process real-time information from your entire business suite
  • At-a-glance graphic representation of key trends 
  • Encourage remote workers with tools that support productivity and results 
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